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Updates — October 28, 2026

New

  • Google Ads accounts now automatically turn on when you first connect them, instead of staying disabled and requiring manual activation.
  • Ads can now have a second target language in the multilingual grid, with separate text, title, and description for markets that need translations into multiple languages.
  • Campaign labels are now proposed automatically based on product, industry, funnel stage, and market, with a filter in Analytics to find ads by label and a window to correct them.

Improved

  • The Wavo side chat now opens and closes with a smooth genie animation from the rail icon, with content fading and support for reduced motion preferences.
  • Wavo proposals now show only to users who can accept them, with images in different framing and a direct "Edit" button to the Campaign Creator.

Fixed

  • Only campaigns that appear in Analytics are now eligible for automatic labeling, and country codes are now normalized so the UK displays consistently.
  • The operations category in Slack messages now shows a friendly name instead of raw code, and suggests inviting the bot to private channels instead of showing error codes.
  • TikTok publishing now follows Content Sharing Guidelines.