Native CRM integrations for closed-loop reporting. Sync leads/conversions from CRM back to ad platforms. Match ad click → lead → opportunity → closed deal across all platforms.
Features:
- HubSpot: contact sync, deal pipeline mapping, offline conversion upload
- Salesforce: opportunity sync, lead scoring integration, SOQL queries
- Pipedrive: deal sync, activity tracking
- Lead quality scoring per platform/campaign
- True ROI calculation: ad spend → closed revenue (not just conversions)
Impact: B2B agencies and lead gen companies need CRM data to know which campaigns actually drive revenue, not just form fills.
