Single dashboard aggregating performance across ALL connected platforms (Meta, Google, TikTok, Snapchat, Bing, Taboola, Outbrain, Bigo). Total spend, total conversions, blended ROAS, platform breakdown charts.
Features:
- Platform selector: view all or filter by specific platforms
- Side-by-side platform comparison (same date range)
- Blended metrics: total spend, blended CPA, blended ROAS across all platforms
- Platform health indicators (sync status, account status, budget pacing per platform)
- Spend distribution pie chart by platform
- Top performers by platform
Impact: The core value prop of multi-platform: one view, all data, instant insights on where to allocate budget.
