Manage advertising budgets across platforms and currencies in a unified portfolio view. Automatic FX conversion, hedge tracking, and spend reconciliation against invoices across 7+ platforms.
Features:
- Portfolio view: total budget → platform allocation → currency breakdown
- Real-time FX conversion (already have ECB rates)
- Invoice reconciliation: platform-reported spend vs actual invoiced amount
- Currency impact analysis: "Your EUR campaigns cost 3% more this month due to FX"
- Budget alerts per currency zone
Impact: International agencies billing in EUR but spending in USD, GBP, BRL, JPY need centralized currency management.
