Connect Outbrain Amplify accounts. Import campaigns, sections (ad groups), and promoted links (ads) with performance metrics. Unified reporting across native + social + search.
Key technical notes:
- Outbrain Amplify API — token-based authentication
- Entity hierarchy: Marketer → Budget → Campaign → Section → Promoted Link
- Metrics: impressions, clicks, conversions, spend, CPC, CTR, conversion_rate
- Publisher-level and section-level reporting
- Interest and contextual targeting data
Impact: Outbrain is #2 native ad platform. Agencies running Taboola + Outbrain need both platforms unified for comparison and optimization.
