Connect Snapchat Ads accounts via Snap Marketing API. Unified dashboard showing Snapchat alongside Meta, Google, TikTok. Import campaigns, ad squads, ads, and performance data (impressions, swipe-ups, conversions, eCPM, eCPSU).
Key technical notes:
- Snap Marketing API v1 — OAuth2 authorization flow
- Metrics: impressions, swipeups, viewtime, screen_time, conversions, spend
- Entity hierarchy: Organization → Ad Account → Campaign → Ad Squad → Ad
- Snap Pixel + CAPI support for conversion tracking
Impact: Snapchat reaches 400M+ DAU with strong Gen Z/Millennial audience. Agencies running multi-platform need this in the unified view.
